Brand strategyCampaign developmentCreative directionContent systems
Brand strategyCampaign developmentCreative directionContent systems
Campaign strategy, brand architecture, and creative direction for consumer brands in their first real growth stretch. Built as one thing, handed over connected.
Somewhere past the first half million, the question stops being whether anyone will buy it. People are buying it. That was the hard part and it is behind you.
Then the problem changes shape. Every channel is open. Every idea is viable. A full campaign looks enormous from where you are standing, so it gets taken on in pieces instead. An email here. A launch there. A month of posts. Real time goes in, and what comes out is disconnected.
Not bad work. Just work that does not add up to anything.
It is one idea with a spine, and everything else hanging off it in the right order.
Agencies sell layers. Account, strategy, creative, handoff, and a translation loss at every seam. A studio makes the thing, and it stays with the person who made it from the first idea to the last asset.
The through line, the angles hanging off it, and the reason anyone outside your company should care. One idea strong enough to hold a whole season of work together.
Every send, post and asset dated and sequenced. Built around what is actually in stock and what is actually happening, not around what sounds good in a deck.
Written so your team, or mine, can execute without a translation layer. Objective, message, angle, structure. Enough that nobody has to guess, short enough that they get read.
Roughly half a million to a million in revenue, climbing, and short on time. You have proven the product. You need the next few months to be one plan instead of twelve separate decisions.
Physical product, real inventory, real seasonality. Campaigns that account for what is on the shelf, what sells out, and what comes back in Q4.
You need a few months of campaign built for a client, usually heading into the holidays. Strategy, narrative and calendar delivered ready for your team to execute under your name.
Tell me what you sell, what the next ninety days look like, and what is already on the calendar. If there is a campaign in it, I will tell you what it is.
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